✅ Reviewed by a Senior WooCommerce Specialist · Last fact-checked 02 December 2025.
Wishlists transform casual browsers into repeat customers by letting them save products for later, track price drops, and share lists for occasions like birthdays or holidays. The right WooCommerce wishlist plugin enhances user experience, reduces cart abandonment, and provides insights into popular items—key for optimizing inventory and targeted promotions.
In this curated list, explore a data-backed breakdown of the 10 top WooCommerce wishlist plugins, with feature comparisons, pricing, and insights to match your store’s needs and growth goals.
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Why Wishlists Drive Revenue for WooCommerce Stores
- Predictable Return Visits & Higher Conversions —Wishlists encourage users to revisit, with studies showing up to 30% lift in conversions from saved items reminders.
- Customer Insights & Upsell Opportunities —Track popular products and send targeted emails for back-in-stock or discount alerts, boosting average order value.
- Lower Abandonment & Social Sharing —Guests and logged-in users save items easily, sharing lists via social media to attract new traffic—up to 5x cheaper than fresh acquisition.
Top 7 WooCommerce Wishlist Plugins: Pricing & Key Feature Comparison
| Plugin | Best For | Price | Key Features | Why It’s Recommended |
|---|---|---|---|---|
| YITH WooCommerce Wishlist | Multi-wishlist & sharing | Free / $94.99/year Pro | Unlimited lists, privacy settings, price tracking, promo emails, ask-for-estimate. | Most popular with 1M+ installs; excels in user engagement and admin insights. |
| TI WooCommerce Wishlist | Customization & analytics | Free / $79/year | Multi-wishlists, product analytics, promotional emails, drag-drop sorting, social sharing. | Feature-rich with admin tools for marketing; strong compatibility. |
| WooCommerce Wishlists (Official) | Unlimited lists & guests | $79/year | Privacy controls (public/shared/private), social sharing, bulk actions, variation support. | Deep WooCommerce integration; reliable for scaling stores. |
| WPC Smart Wishlist | Budget & performance | Free / $29/year | Multiple wishlists, analytics, notifications, guest support, lightweight. | Best free option with premium upgrades; fast and intuitive. |
| WishSuite | Simple sharing & tables | Free | Social sharing (10+ platforms), customizable tables, shortcodes, notifications. | Premium features in free plugin; easy for any store. |
| Wish List for WooCommerce (WPFactory) | Granular design control | Free / $49.99/year Pro | Free Multiple Wishlists Per Customer & Customizable Button Styling. | Multi-wishlist functionality in the free version and granular design control. |
| MC WooCommerce Wishlist | Email & reports | Premium (from $39) | Save-for-later, add-all-to-cart, advanced/standard modes, Elementor widgets. | Email automation and reports for conversions. |
For the best WooCommerce Wishlist functionality, we recommend YITH WooCommerce Wishlist.
3-Step Buyer’s Guide: How to Choose the Best WooCommerce Wishlist Plugin
Match the plugin to your store type, budget, and features using this framework for the perfect fit.
Match Plugin to Store Type
| Store Type | Needs | Best Plugin Match |
|---|---|---|
| High-Traffic E-commerce | Multi-lists, analytics, emails | YITH WooCommerce Wishlist: Unlimited lists with promo tools. TI WooCommerce Wishlist: Analytics dashboard. |
| Guest-Heavy or Small Stores | Free, lightweight, guest support | WPC Smart Wishlist: Fast with notifications. WishSuite: Simple sharing. |
| Membership/Compare Sites | Privacy, sharing, comparisons | WooCommerce Wishlists (Official): Privacy controls. |
Consider Budget & Scale
| Stage | Needs | Best Match |
|---|---|---|
| Enterprise | Deep integration, support | WooCommerce Wishlists (Official): Stable ecosystem. YITH Pro: Advanced features. |
| Mid-Market | Value features | TI WooCommerce Wishlist: Analytics at low cost. |
| Startup/Budget | Free core | WPC Smart Wishlist: Lightweight free tier. WishSuite: Full-featured free. |
Assess Feature Complexity
| Complexity | Needs | Best Match |
|---|---|---|
| Advanced Marketing | Emails, estimates, tracking | YITH: Promo emails, price alerts. TI: Product analytics. |
| Simple Sharing | Social, tables | WishSuite: 10+ platforms. WooCommerce Wishlists: Bulk sharing. |
In the next section of this article, we will deep dive into detailed review of each of these plugins.
1. YITH WooCommerce Wishlist: Review
| Overall Rating | 4.9 / 5.0 |
| Price | Free / $94.99/year Pro |
| Best For | Multi-wishlist stores prioritizing sharing, email automation, and strategic marketing insights. |
| Key Feature | Unlimited Wishlists with Privacy Controls & Automated Promotional Emails |
YITH WooCommerce Wishlist is the market leader, boasting nearly 1 million active installations, developed by YITH—one of WooCommerce’s largest extension creators.
It has established itself as the most feature-complete, marketing-focused solution for strategically converting browsers into buyers through advanced list management, gifting, and hyper-targeted campaigns.
If your growth strategy prioritizes user engagement via multiple, shareable lists, leveraging customer intent data for automated price-drop and stock alerts, and deep visual customization, this is the default choice with unmatched popularity and ecosystem support.
Key Features of YITH WooCommerce Wishlist Plugin
This plugin excels at personalization and retention, providing the foundational tools necessary to drive repeat visits, conversion rate optimization (CRO), and measurable marketing efforts powered by rich wishlist data.
- Unlimited Multi-Wishlists: Users create endless, named lists (e.g., “Birthday,” “Holiday Gifts”) with granular privacy settings (public, private, shared via link). This is essential for facilitating gifting and capturing specific shopping occasions.
- Automated Promo Emails: The core revenue engine. It sends targeted notifications when saved items encounter price drops or restock. The Pro feature also enables “Ask for an Estimate” forms, capturing high-intent B2B or custom order leads directly from the list.
- Advanced Data Segmentation: Comprehensive admin reports detail the most-wishlisted products, user list popularity, and conversion funnels, enabling precise inventory optimization and personalized retargeting strategies via CRM integration.
- Gifting & Sharing Tools: Robust social sharing integrates with major networks; it supports bulk actions (add/remove all to cart) and allows users to manage item quantities directly within the list.
- Seamless Integration: Designed with full compatibility for dynamic pricing systems, affiliate setups, and YITH’s own extensive ecosystem of marketing and loyalty plugins.
| 👍 Strengths | 👎 Limitations |
|---|---|
| Proven Scale & Trust: Over 1M installs ensures battle-tested reliability, making it the most stable choice for high-traffic and large-catalog stores. | Pro Features Gated: Essential revenue-driving features (multi-lists, advanced email automation, and granular analytics) are locked behind the premium subscription. |
| Conversion Powerhouse: The native email automation and lead capture tools are documented to boost conversions by leveraging hyper-targeted retargeting based on explicit user interest. | Resource Usage on Scale: The extensive tracking and AJAX features can introduce database load on uncached, high-volume stores; proper object caching is mandatory for peak performance. |
| Ecosystem & Depth: Unrivaled customization options, developer hooks, and shortcodes for pixel-perfect design, with a clear path to adding complementary loyalty features via the YITH suite. | Ecosystem Dependency: Unlocks full potential when paired with other YITH extensions (memberships, dynamic pricing), which may increase the total investment stack. |
Verdict: Is YITH WooCommerce Wishlist Right For You?
YITH WooCommerce Wishlist is the unequivocal default pick for any serious or scaling store where wishlists serve as a fundamental pillar of the marketing and customer retention strategy.
While the annual Pro fee is an investment, it is justified by its superior, integrated tools for converting passive interest into measurable sales and actionable business intelligence.
2. TI WooCommerce Wishlist: Review
| Overall Rating | 4.7 / 5.0 |
| Price | Free / $79/year |
| Best For | Data-driven stores that prioritize granular analytics, user experience, and cost-effective scaling. |
| Key Feature | Actionable Product Analytics Dashboard & Drag-and-Drop List Sorting |
TI WooCommerce Wishlist by TemplateInvaders is a highly-rated, performance-focused freemium option that uniquely balances robust feature depth with superior administrative analytics.
It is purpose-built to give store owners actionable insights into which products are most desired, allowing for targeted promotions and smarter inventory allocation based on user save data.
It is ideal for data-driven merchants who want advanced features like multi-wishlists, sharing, and conversion tools, but need a lighter, more developer-friendly solution than the YITH alternative.
Key Features of TI WooCommerce Wishlist Plugin
The plugin’s strength lies in its ability to translate customer desire into data, focusing on smooth UX and marketing hooks that optimize the path to purchase.
- Granular Analytics Dashboard: The key differentiator. Provides detailed reports on wishlist-to-cart conversion rates, user session activity, and a popular products list with CTR (Click-Through Rate) metrics, providing high-value intelligence for demand forecasting.
- Conversion-Optimized UX: Supports unlimited multi-wishlists with privacy controls; the premium version allows customers to drag-and-drop reorder items, enhancing the personalization and prioritization of their saved lists.
- Promotional & Urgency Tools: Features customizable pop-ups, and the Pro version enables email/push notifications for price drops and stock alerts, along with the Ask for an Estimate feature for capturing high-value leads.
- Superior Customization: Offers over 60 appearance options and drag-and-drop visual builders for buttons and list tables, making it highly adaptable to almost any modern theme without requiring custom code.
- Full Cart Integration: Includes a “Save for Later” function on the Cart page and bulk “Add All to Cart” buttons to boost average order value (AOV).
| 👍 Strengths: | 👎 Limitations: |
|---|---|
| Analytics Superiority: Granular metrics like wishlist-to-cart ratios and user retention reveal trends that directly inform inventory and targeted ad spend with high precision. | Advanced Emails Premium-Only: Full automation, drip sequences, and robust email template builders are strictly Pro features; the free version is limited to basic alerts. |
| User-Centric Design: Drag-and-drop interfaces and a balanced Free/Pro model allow for seamless, cost-effective scaling without a steep initial financial barrier. | Theme Conflicts (Rare): While generally stable, its aggressive, built-in custom CSS occasionally requires manual adjustments for perfect visual alignment within highly complex page builder environments (e.g., specific Elementor or Divi setups). |
| Developer-Friendly: Boasts an extensive REST API, numerous hooks, and a clean codebase that integrates smoothly with popular caching solutions for optimal performance. | Less Gifting Focus: While sharing is robust, it lacks the specialized collaborative list or event-based templates found in YITH, which may affect gift-focused stores. |
Verdict: Is TI WooCommerce Wishlist Right For You?
TI WooCommerce Wishlist is the ideal choice for data-driven businesses looking to balance cost, performance, and actionable administrative insights.
Its strength in reporting uniquely boosts inventory efficiency and ensures marketing is targeted to genuine demand. The Pro version is a mandatory upgrade for any serious scaling effort.
3. WooCommerce Wishlists (Official): Review
| Overall Rating | 4.7 / 5.0 |
| Price | $89/year |
| Best For | Enterprise stores and high-volume sites that prioritize 100% stability, core ecosystem integration, and robust guest conversion flows. |
| Key Feature | Guaranteed Core Compatibility & Advanced Privacy Controls (Public/Shared/Private) |
WooCommerce Wishlists is the first-party extension developed by Automattic (the creators of WooCommerce), ensuring seamless core integration, zero conflicts, and future-proof reliability.
Unlike its freemium competitors, this is a premium-only extension built for stability and scalability over out-of-the-box marketing features.
It is the definitive choice for high-volume sites or agencies that prioritize zero downtime, guaranteed compatibility across all official WooCommerce extensions, and a rock-solid, minimalist user experience.
Key Features of WooCommerce Wishlists (Official) Plugin
The plugin is engineered for enterprise reliability, focusing on native performance, privacy, and flawless interaction within the broader WooCommerce ecosystem.
- Advanced Privacy Modes: Offers the most granular control over list visibility: Public (searchable), Shared (via unique, unsearchable URL), or Private. This is critical for managing user data and facilitating both personal use and gifting.
- Frictionless Guest Conversion: Features secure, cookie-based persistence for anonymous users, ensuring that casual browsers can save items and have those lists seamlessly merge upon registration, maximizing the conversion of non-logged traffic.
- Ecosystem Perfection: Flawlessly integrates with essential official extensions, including WooCommerce Subscriptions, Memberships, and AutomateWoo, forming a complete, high-performance retention and revenue stack.
- Bulk Management Tools: The Admin dashboard provides comprehensive oversight for bulk actions (add all to cart, delete, move), alongside API endpoints designed to simplify complex synchronization with external ERP or CRM systems.
- Performance Optimization: Features a lightweight codebase with extensive database indexing and native caching hooks, ensuring it maintains endurance and speed for stores with 100K+ lists and high concurrent traffic.
| 👍 Strengths: | 👎 Limitations |
|---|---|
| Unrivaled Stability & Trust: As an official extension, it guarantees compatibility with every WooCommerce core update, offering the highest assurance against downtime—a non-negotiable for enterprise operations. | No Native Emails/Analytics: It is intentionally lean. It lacks native advanced reporting (MRR, LTV) and email automation (stock/price alerts), relying on the $159/year AutomateWoo extension for this core marketing functionality. |
| Guest Conversion Mastery: Its ability to securely track and convert non-logged traffic with persistent saves is best-in-class, directly translating browse activity into recoverable sales. | Premium-Only Access: It has a higher initial financial and psychological barrier due to the lack of a free tier or trial, unlike its freemium competitors. |
| Scalable Foundation: Built for minimalist performance, its use of native WooCommerce analytics and the Automattic ecosystem allows for deep, conflict-free integration and long-term scaling. | Minimalist Customization: Lacks the drag-and-drop builders, rich pop-ups, or extensive styling presets of rivals. Advanced design requires custom CSS or third-party page builder hooks. |
Verdict: Is WooCommerce Wishlists (Official) Right For You?
WooCommerce Wishlists (Official) is the rock-solid, enterprise-grade foundation for stores where reliability and core integration are paramount.
Accept the fact that its full marketing power requires the combined investment in AutomateWoo, but the investment ensures a stable, scalable, and conflict-free platform for long-term growth.
4. WPC Smart Wishlist for WooCommerce: Review
| Overall Rating | 4.6 / 5.0 |
| Price | Free / $49/year |
| Best For | Startups and budget-conscious stores prioritizing AJAX speed, lightweight performance, and a comprehensive free feature set. |
| Key Feature | Blazing-Fast AJAX Performance & Comprehensive Guest Functionality |
WPC Smart Wishlist by WPClever is a highly successful freemium plugin known for its focus on speed and a modern, seamless user experience. It delivers a robust set of essential wishlist features in its free version, making it one of the most popular starting points for new stores.
It is the top choice for merchants whose priority is ultra-fast page loading and interaction speeds (AJAX) and who require a reliable solution for multiple wishlists without the immediate cost barrier of the enterprise-level options.
Key Features of WPC Smart Wishlist Plugin
This plugin emphasizes a lightweight, fast-loading design with intuitive interactions that significantly reduce user friction.
- High-Speed AJAX: Known for near-zero delay on additions, removals, and counter updates, offering a best-in-class performance experience that helps maintain high page speed scores (a critical SEO factor).
- Multi-Lists in Free: One of the most generous offerings, allowing registered users to create multiple named wishlists even in the free version (though the Pro version refines the management tools).
- Customizable Button Logic: Provides extensive front-end controls over button placement, text, and icon styles via a user-friendly interface, ensuring easy integration with virtually any theme.
- Guest & Variation Support: Offers persistent, cookie-based saving for anonymous users and fully supports complex product variations (colors, sizes), crucial for accurate saving.
- Bulk Conversion Tools: Includes quick “Add All to Cart” features, list transfers, and a quick-view modal to streamline the final purchase decision.
| 👍 Strengths | 👎 Limitations |
|---|---|
| Blazing Speed: The ultra-minimal code footprint and optimized AJAX deliver interaction speeds that are hard to beat, making it ideal for sites on shared hosting or high-traffic volumes. | Analytics in Pro: While it includes basic admin oversight, the true conversion funnel data and detailed user engagement analytics are locked behind the Pro upgrade. |
| Affordable Scaling: The Pro version unlocks advanced features (e.g., custom emails, detailed reports) at a highly competitive annual price point ($49/year), providing the best feature-to-cost ratio. | Advanced Gifting Lacks Depth: The sharing functionality is effective but lacks the rich embeds, collaborative features, and specialized event templates of its more expensive competitors. |
| Beginner-Friendly Setup: The intuitive settings and high compatibility with the WPClever ecosystem (Quick View, Smart Compare) make the setup process smooth and fast. | Focus on Basics: Prioritizes core wishlist functionality over rich, complex marketing automation. If your primary goal is deep drip-email sequencing, another solution may be needed. |
Verdict: Is WPC Smart Wishlist Right For You?
WPC Smart Wishlist is the perfect starting point for new or performance-focused stores operating on a budget.
It provides enterprise-level speed and essential multi-list functionality for a minimal initial investment. The affordable upgrade to Pro makes it a viable, high-value solution for scaling beyond the initial phase.
5. WishSuite: Review
| Overall Rating | 4.6 / 5.0 |
| Price | Free |
| Best For | Budget-conscious stores seeking quick, customizable wishlists with social sharing and flexible placement without premium costs. |
| Key Feature | Customizable wishlist tables with social sharing and shortcode-driven button placement |
WishSuite delivers a streamlined, free WooCommerce wishlist solution from ThemeHunk, emphasizing ease of use and visual appeal to encourage return visits and reduce cart abandonment.
It stands out for its no-cost access to core features like button customization and social integration, making it ideal for smaller stores prioritizing simplicity over advanced marketing automation.
Stores focused on rapid deployment, brand-aligned styling, and organic sharing via platforms like Facebook or WhatsApp will find this a lightweight entry point with strong user praise for support.
Key Features of WishSuite Plugin
This plugin prioritizes intuitive setup and flexibility, enabling quick wishlist deployment to capture shopper intent and boost engagement without complexity.
- Flexible Button Placement: Position “Add to Wishlist” buttons on product pages, shop/catalog views, or anywhere via shortcodes/widgets, with customizable text, icons, and second-click removal.
- Customizable Wishlist Tables: Display tables on any page (e.g., My Account, Checkout) with toggleable columns for image, price, quantity; auto-remove items post-cart addition and notifications for adds/removals.
- Social Sharing Integration: Built-in buttons for Facebook, Twitter, Pinterest, WhatsApp, and more to drive viral referrals and gifting.
- Admin Insights: View products by wishlist count or user for basic inventory guidance; supports guest users and WooCommerce blocks.
- Styling Controls: Adjust colors, positions, and empty table messages for seamless brand matching.
| 👍 Strengths | 👎 Limitations |
|---|---|
| Zero-Cost Powerhouse: Full core functionality free, with easy setup and rich customization rivaling paid options for small-to-medium stores. | No Multi-Wishlists or Automation: Lacks unlimited lists, email alerts, or advanced analytics found in premium rivals. |
| User-Friendly & Supported: High praise for quick support and intuitive interface, plus recent updates for WooCommerce compatibility. | Basic Reporting: Admin insights limited to counts without deep segmentation or CRM hooks |
| Lightweight Performance: Minimal resource demands suit uncached sites, with shortcode flexibility for any layout. | No Premium Upsell Path: Fully free model means no structured pro features for scaling needs |
Verdict: Is WishSuite Right For You?
WishSuite excels as the free, no-frills powerhouse for stores launching wishlists fast without budget constraints or ecosystem lock-in.
Its customization and sharing tools deliver solid engagement for growing shops, though scaling stores may outgrow it for automation depth.
6. Wish List for WooCommerce (WPFactory): Review
| Overall Rating | 4.6 / 5.0 |
| Price | Free / $49.99/year Pro |
| Best For | Stores prioritizing multi-wishlist functionality in the free version and granular control over front-end design elements. |
| Key Feature | Free Multiple Wishlists Per Customer & Customizable Button Styling |
Wish List for WooCommerce by WPFactory is a strong competitor in the freemium space, strategically focusing on providing multi-wishlist functionality to all users—even unregistered guests—in its free tier.
This approach maximizes engagement from casual traffic, making it a compelling alternative for stores aiming for high initial adoption without a budget commitment.
It is ideal for growing merchants who need high-level design customization and a robust multi-list feature set delivered with the performance and support of an experienced development team.
Key Features of Wish List for WooCommerce Plugin
The plugin’s focus is on empowering the customer with freedom to save and customize the list visually to match the store’s branding.
- Multi-Wishlists (Free): Uniquely allows customers to create and manage multiple, separate wishlists from the start, enhancing organization for various events or occasions without needing the Pro upgrade.
- Granular Customization: Offers advanced control over button and list styling, including FontAwesome icon integration, text, color, and CSS margins, ensuring seamless integration with unique or custom theme designs.
- Customer Notes & Subtotals: The Pro version allows customers to add private notes to individual products and displays the total price of all items in the list, driving conscious purchase decisions and boosting AOV.
- Bulk Conversion & Management: Features quick “Add All to Cart” buttons and options to automatically remove items from the list upon purchase or add-to-cart, streamlining the customer journey.
- Admin Insights (Pro): Includes powerful admin reporting to track product popularity, wishlist frequency, and conversion analysis, alongside exportable data for CRM or marketing segmentation.
| 👍 Strengths | 👎 Limitations |
|---|---|
| Free Multi-Listing: The best option for maximizing user list creation on a zero budget, directly encouraging structured saving and sharing. | Advanced Retention Gated: Promotional emails, stock/price alerts, and the drag-and-drop reordering features are strictly reserved for the Pro version. |
| UX & Design Focus: Excellent front-end control, allowing for pixel-perfect integration and a superior customer experience right out of the box. | No Native Gifting Focus: Lacks the collaborative list features or gift registry templates that are key selling points for YITH or the Official WooCommerce plugin. |
| Experienced Developer: Backed by WPFactory, a seasoned team with a wide portfolio of 65+ WooCommerce extensions, ensuring reliable support and maintenance. | Learning Curve for Design: While customizable, leveraging its full design potential requires navigating multiple front-end styling settings rather than a single visual builder. |
Verdict: Is Wish List for WooCommerce Right For You?
Wish List for WooCommerce is the high-value choice for startups and stores prioritizing multi-list adoption and front-end aesthetic control.
The core multi-list feature in the free version offers immediate, measurable value. The Pro upgrade is affordable and essential for activating the key conversion reporting and marketing tools.
7. MC WooCommerce Wishlist: Review
| Overall Rating | 4.5 / 5.0 |
| Price | Free / From $39/year |
| Best For | Growth-focused stores utilizing Elementor/Divi and needing a unified marketing automation, list, and analytics platform. |
| Key Feature | Integrated Email Automation, Analytics, and Page Builder Widgets (Free) |
MC WooCommerce Wishlist by MoreConvert is an “All-In-One Marketing Tool” that goes beyond simple product saving.
It is explicitly designed as a conversion engine, combining the core wishlist function with native email automation, multi-list creation, and integrated marketing analytics—all from one dashboard.
It is a standout choice for merchants who use popular page builders (like Elementor or Divi) and wish to consolidate their marketing stack, using wishlist activity as the core trigger for highly personalized sales campaigns.
Key Features of MC WooCommerce Wishlist Plugin
The plugin’s architecture prioritizes marketing, treating the wishlist as a behavioral data source for targeted campaigns.
- Native Email Automation: A core strength. Allows the creation of scheduled, personalized follow-up emails, back-in-stock alerts, and automated coupon generation based on user wishlist status—without needing a separate, costly marketing plugin.
- Elementor/Divi Synergy (Free): Provides dedicated, free widgets for both major page builders, enabling the drag-and-drop placement and styling of buttons and list tables, drastically speeding up custom page design.
- Advanced Analytics & CRM: The Pro version offers a centralized dashboard to track user behavior, filter users based on list status, and export data, effectively turning the user profile into a mini-CRM for sales teams.
- Conversion-Driven Features: Includes “Save for Later” functionality (moving items from cart to a list) and one-click “Add All to Cart” buttons to boost average order value (AOV).
- Multi-List & Waitlist: Supports multiple lists with customizable names, along with dedicated features for product Waitlists, further diversifying its value as a complete stock and demand management tool.
| 👍 Strengths | 👎 Limitations |
|---|---|
| Consolidated Marketing Stack: The integration of email automation and analytics dramatically reduces dependency on expensive third-party tools, lowering the total cost of ownership (TCO). | Feature Complexity: While powerful, the “All-In-One” approach means a steeper learning curve compared to simple, dedicated wishlist plugins. |
| Page Builder Integration: The free, native widgets for Elementor and Divi offer unmatched design flexibility for stores built on those platforms. | Focus on Pro: While the free version is robust, the high-impact features—like unlimited email campaigns and advanced analytics—are strictly gated behind the premium tier. |
| Conversion Focus: Tools like Save for Later and bulk conversion directly target abandonment and AOV, making its utility clear and measurable. | Less Established Scale: With fewer overall installations than the top two competitors, it relies more on feature depth than battle-tested high-traffic scale. |
Verdict: Is MC WooCommerce Wishlist Right For You?
MC WooCommerce Wishlist is highly recommended for stores that need to activate marketing and boost conversion rates without adopting a complex, multi-plugin stack.
Its native email and Elementor integration make the low annual fee a justified investment for growth.
Final Recommendation: Best WooCommerce Wishlist Plugin Based on Use Case
Choosing the optimal WooCommerce wishlist plugin depends entirely on aligning the tool’s core strengths with your specific business model and primary growth goals.
While the market offers several high-quality options, our final recommendation provides clear guidance based on the three most common strategic use cases.
This balanced approach ensures you get the best fit for your needs, maximizing the return on your investment in customer engagement.
| Recommendation | Primary Use Case | Why It Wins | |
|---|---|---|---|
| 1. The Best for Marketing & Revenue Automation | YITH WooCommerce Wishlist | Stores prioritizing customer retention, gifting, and automated sales campaigns (email/coupon generation). | It offers the most robust feature set for turning data into sales: unlimited lists, seamless social sharing, and best-in-class automated email alerts for price drops and stock changes. |
| 2. The Best for Unwavering Stability & Enterprise Scale | WooCommerce Wishlists (Official) | High-volume and scaling e-commerce demanding zero conflicts and deep native integration with the core ecosystem. | It provides the most stable foundation, guaranteed compatibility with all official extensions, and best-in-class tracking for guest users, ensuring reliability when downtime costs sales. |
| 3. The Best for Inventory & Analytics Insights | TI WooCommerce Wishlist | Data-driven merchants focused on demand forecasting and optimizing promotions based on precise user intent. | It features a superior Analytics Dashboard that tracks wishlist-to-cart conversion rates and user behavior, giving you actionable data for stock management and ad targeting. |
The Top Value WooCommerce Wishlist Alternative
If your budget is tighter but you still require a feature-rich, high-quality solution that delivers exceptional speed and a great free tier, WPC Smart Wishlist remains the strongest budget-conscious option.
By matching your specific needs (marketing automation, stability, or inventory insights) to the strengths of these specialized plugins, you can confidently invest in the right customer engagement platform for your WooCommerce store.
Frequently Asked Questions About WooCommerce Wishlist Plugins
What is a WooCommerce wishlist plugin?
A WooCommerce wishlist plugin enables customers to save products they are interested in buying later. It acts as a “Save for Later” button, reducing immediate browse abandonment, capturing high-intent customer data, and facilitating social sharing (especially for gifting).
Which is the best WooCommerce wishlist plugin?
There is no single best plugin; the optimal choice depends on your strategy:
- YITH WooCommerce Wishlist – Best for marketing automation and maximizing engagement.
- WooCommerce Wishlists (Official) – Best for scalability and integration assurance.
- TI WooCommerce Wishlist – Best for data/analytics and inventory forecasting.
If you are a serious, scaling business, the feature-rich YITH WooCommerce Wishlist typically offers the strongest suite of revenue-driving tools.
How do wishlists help increase my revenue?
Wishlist plugins improve revenue by:
- Reducing Cart Abandonment: Moving items from the cart to a list converts a failed sale into a future prospect.
- Increasing AOV: Customers often add multiple items to a list and use “Add All to Cart” functions when ready to purchase, boosting Average Order Value (AOV).
- Driving Targeted Sales: They provide zero-party data for sending highly relevant emails, such as price-drop or back-in-stock alerts, which have high conversion rates.
Do I need the premium version to use a wishlist?
Not necessarily. Most top-tier plugins (YITH, TI, WPC) offer robust free versions that allow a single list, basic saving, and sharing. However, the premium versions are essential for activating revenue-critical features, such as:
- Unlimited Multi-Wishlists (for gifting/organization)
- Automated Email Alerts (price drop, stock alerts)
- Admin Reporting and data export
Can guests create a wishlist in WooCommerce?
Yes. All modern, high-quality wishlist plugins allow anonymous (guest) users to save items using a cookie. This list is then automatically merged with their registered account when they log in or create an account, maximizing initial data capture.
Which plugins support collaborative gifting or privacy controls?
The most advanced plugins, particularly YITH WooCommerce Wishlist and WooCommerce Wishlists (Official), offer sophisticated privacy controls, allowing users to set lists as:
- Private (only visible to the user)
- Public (searchable by others)
- Shared (visible only via a unique URL)
This is a critical feature for stores focused on bridal registries or holiday gifting.
Can I track the popularity of wishlisted items?
Yes, this is one of the most valuable administrative features. Plugins like TI WooCommerce Wishlist and YITH WooCommerce Wishlist provide admin dashboards and exportable reports that highlight your most-wishlisted products. This data is vital for making informed decisions on:
- Inventory restocking and prioritization.
- Which products to feature in promotional email campaigns.
- Identifying products with high demand but low conversion (suggesting a need for a price adjustment).
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